What You Can Do

Give out leaflets

Order leaflets to distribute. Or download our "Death by Chocolate" Cadbury leaflet 

Stay in touch

Like our Facebook page to keep up with the latest campaign updates.

Watch our footage

Watch our footage – and forward it onto friends and family!

Write to Cadbury

Contact Cadbury by using this webform or emailing consumer.relations1@cadbury.com. 

Below is a sample letter you can use or as a guideline – don’t forget to send us any responses you receive! Email them to kataffleck@viva.org.uk. 

Dear Cadbury

I was shocked to learn recently that a male dairy calf had been shot on one of your supplying farms. I was even more shocked to find that this isn’t a one off occurrence, and that according to Defra, the dairy industry disposes of up to 100,000 male dairy calves either because they died at birth or are shot or killed in other ways. 
In response to the male calf being shot, you have stated that this was an ‘out of the ordinary instance’. Does this mean that, on the farms that supply Cadbury, no healthy male calf is shot (or otherwise killed)?

If this is true, then how do the farms supplying Cadbury deal with young male calves, and where do they go? What ‘practical and humane solutions’ do you encourage your farmers to adhere to?

Along with footage of a male calf being shot, there were numerous other shots of other problems in the dairy farming industry filmed. You have said ‘the Viva! video was filmed at one of our suppliers’ but Viva! has said the footage comes from a number of farms, showing much more wider spread issues. Can you clarify whether there was in fact more than one supplying farm filmed?

One of the other problems raised by the footage is the separation of mother and calf. This is clearly, for the animals, a very distressing and emotionally confusing time for dairy calves. It has been stated that calves can be separated up to two days after birth – that’s around 270 days before they would naturally stop being nurtured by their mother. What are the practices that Cadbury advise their supplier farms to follow to in regards to the separation of mother and calf? 

And, of course, one of the biggest concerns raised is zero grazing – and this not just by the footage, but by the public discourse as well, with developments like Nocton Dairies hitting the media and minds of all. Do Cadbury condone zero-grazing as an acceptable practice for their supplier farms, or do you have a more stringent policy on animal welfare? 
I look forward to your reply.

Yours faithfully,