About us

About this website

Cows produce milk to feed their babies – just like humans. It flows for the best part of a year and then stops.  More milk requires more babies. That’s the reality of dairy farming – the visible, obvious side of the industry.  But there is another, cruel, much darker side to dairy which few see much and even fewer know about.

Drinking milk is cruel - it’s also unnatural. Only humans drink it after weaning – and milk from a different species, at that. It’s no more natural than drinking badger’s milk or cat’s milk. Designed for calves, many humans find milk hard to digest and the result is allergies. Hormones in milk are linked to ovarian, breast and prostate cancer, as well as juvenile-onset diabetes. The saturated fat, cholesterol and animal protein it contains are linked to many other diseases.

The modern dairy cow is bred to produce over 10 times more milk than her calf would drink – an enormous physical burden which takes its toll on her body
Click here for a video clip of malnourished cows

Despite relentless claims by the dairy industry, milk is neither the only nor the best source of calcium and has little effect on bone strength. Broccoli, spinach (cabbage), watercress, nuts, seeds, soya and other plant foods are better and healthier sources.

About Viva!

Eating meat; fish and dairy causes environmental destruction, damages human health, contributes to global hunger and inflicts immense suffering on billions of animals across the world.

Vegetarians International Voice for Animals - Viva! believes that the solution to all these problems is in our own hands: the best way to stop the destruction and the cruelty is to stop eating animals now – go vegetarian, or better still, vegan.

Through popular campaigns, solid research, undercover exposés and effective media skills we have brought the reality of modern farming into people's living rooms. We have enlightened millions, shocked most and changed the diets of many. You can help with these successes.

About  the VVF

The Vegetarian & Vegan Foundation – or VVF – is a registered charity. It was set up to monitor and to explain the increasing amount of scientific research linking diet to health – providing accurate information on which to make informed choices.

The VVF regularly communicates this information to the public, health professionals, schools and food manufacturers